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Bridal Appointments

Bridal Appointments

Good morning, Brides,
I've had a bit of confusion over appointments the last few weeks. As most of you know, your consultation at Accapella Bridal Boutique is by appointment only. This allows me to offer you my full and undivided attention, gives you the privacy to try on dresses you wouldn't otherwise feel comfortable with, and gives you the full 'run' of the shop floor. I work this way because it benefits YOU. Unlike many bridal stores, I do not require a deposit for your appointment time, as I do not wish you to feel pressured to rebate that cost against a dress if I don't have any styles you like.
Mid-week appointments are easy to get, and I don't confirm these by email or text. If you need to cancel last minute, that's fine - I always have alterations to do during the week.
Saturday appointments are confirmed via text message on the Thursday or Friday immediately prior to your appointment. There is a long waitlist of brides eager to secure those appointments that become available or remain unconfirmed by 7pm on Friday night.
If you have confirmed 'yes' and a true emergency arises and you are not able to make your appointment, please let me know as early as possible so that I may pass your appointment onto one of our local waitlisted brides. Those brides who simply do not turn up and make no attempt to contact the store (before OR after their allotted appointment time) will need to make subsequent appointments for the less in-demand weekday availabilities.
 

Something special about small businesses

Something special about small businesses

There is something really special about small businesses.
I met a lovely bride the other day. She tried a dress on - loved it - and then decided she’d better try on a few more, just in case.
But time an again, she came back to that first dress!
Her mum said, “it’s a bit like my wedding dress story! I saw a gown in the dress shop window, but the sales assistant wouldn’t take it down so I could try it on. She told me to come back the following week when the display was due to be changed. I went back, and I STILL loved the dress.’
Her daughter couldn’t believe that she was denied the right to try on the dress. Her mother and I had a good laugh - can you imagine telling a bride these days that she couldn’t try on something in stock?!
Social media is a really great tool - I can use it to pass on my advice and to easily let you know when I have sales and Trunk Shows. But it is also a burden - it is too easy for clients to leave ‘keyboard warrior’ negative reviews without needing to actual deal with issues face to face. Imagine the fallout if I told a bride to come back next week because I couldn’t ruin my display just for her.
Let’s work together to use social media to its full potential as a positive business tool. I’m always answering messages and emails late at night and early in the morning, and I do my very best to provide after hours appointments when necessary. Social media, text messages and emails make this possible!
 

Essense of Australia Mikado gown

Essense of Australia Mikado gown

So excited about this Essense of Australia Mikado gown! This lovely woman is a bridal size 24 and has a DD cup bust. She already dresses beautifully and embraces her curvaceous figure. I love the asymmetrical pleats on this bodice - they are very flattering to the waist and bust and accentuate her womanly shape while still draping gently. The fabric choice and internal structure means the bride can get away without a bra, so she can keep the spaghetti straps that make this dress so modern and sexy. The skirt has a single sewn pleat on each side, which again allows the fabric to drape gently across the tummy area. Although it’s a simple design, in this case less is definitely more as the structure and simplicity is what makes this dress perfect.  

Tropical destination wedding

Tropical destination wedding

Alteration of the week
This bride had a tropical destination wedding She didn’t want a formal wedding gown but still wanted to feel like a bride. As with most destination weddings, her dress had to be lightweight and cool, travel well without creasing too much, and suit the more casual themed wedding venue.
This dress was perfect. The cotton lace is much cooler in the heat compared to synthetic fibres, and is more robust for travelling. The dress is only lightly lined, and the style more suited to a casual reception.
The only issue was that the bride's hips are quite narrow and her torso short - this meant that the bodice seam was falling underneath her hip-line and the bottom half of the dress looked like a sack. To rectify this I raised the skirt of the dress at the bottom of the bodice, bringing the line up and adding in a stronger curve to the horizontal seam. This meant the gathered section of the skirt flared at the hips, and the seam created a visual illusion of curves.

 

Dress is a design by Besides Couture. These dresses are beautiful budget options, and are all under $2000.

 

Connie

 

loss of a daughter

loss of a daughter

January is always a busy month for bridal stores. Many brides are starting their dress search after getting engaged over Christmas, while others are finalising their choices, ready for their 2019 weddings.
I’ve been speaking to a lot of my brides lately, and I’ve got to say how privileged I feel to have had the opportunity to work as a made to measure seamstress in my early bridal couture career. This experience didn’t just give me a great grounding in the skills needed to be a successful seamstress, it also allowed me to participate in the Big Day with my clients - traditionally, the seamstress attended the morning of the wedding to deliver the gown and dress the bride and her bridesmaids and flower girls.
These were usually very traditional affairs, and one thing that always stood out for me was the bride’s packed suitcase standing in the hall, waiting for the driver to take her to her new husband, waiting at the church.
This suitcase symbolised many things. The loss of a daughter who had rarely slept away from home, the loss of a sister - and sometimes the little sister’s excitement at finally having her own room! And the beginning of a new, grown-up life with her loved one. Bittersweet.
My modern brides can’t imagine a time when they may have been going off to marry a man they had never lived with. But their mothers and grandmothers still remember!
 

surprise pregnancy announcement

surprise pregnancy announcement

Oh my GOSH, Ladies!
We are only half way through January and I have already had three brides call to tell me they have surprise pregnancy announcements!
All very lovely and happy news - I am thrilled for them.
But unexpected pregnancies cause a lot of problems with dress fittings, both before and after the baby is born. First trimester bloating, growing busts, healthy weight-gain, burgeoning bellies! And even if you bounce back to pre-pregnancy weight quickly, bodies are rarely the same shape after growing new life!
So, unless you’re prepared for the added expense of extensive alterations, or even the cost of a whole new dress, maybe keep your knickers on! LOL 🙈
 

Large bust was escaping

Large bust was escaping

This bride chose the Martina Liana 873 design. It is a gorgeous embroidered lace gown with a high neckline at front and a cut-away racerback designed bodice. She loved the dress, but her large bust was escaping a little at the armholes. Despite this, the dress actually provided great support and suited her figure very well, which is unusual for a high neck dress and larger bust.
I ordered a book-matched pair of lace edging pieces and sewed these to the armhole. This gave us additional coverage where it was needed and was completely invisible. Sometimes it can be such a small effort to see a big change in the way a dress fits!
 

Dangers of not buying the right size.

Dangers of not buying the right size.

This bride bought her dress with the intention of losing weight. A new medical condition meant that things didn’t quite work out as we had both hoped. As her wedding got closer I was emailing her to see where she was at and if I could assist at all. I was getting anxious about how much time we had left, so I asked her if could purchase the satin and lace which I would need to alter her dress. At this late stage it was too late to order a bigger size.  

Tropical Wedding

Tropical Wedding

This bride had a tropical destination wedding She didn’t want a formal wedding gown but still wanted to feel like a bride. As with most destination weddings, her dress had to be lightweight and cool, travel well without creasing too much, and suit the more casual themed wedding venue.

This dress was perfect. The cotton lace is much cooler in the heat compared to synthetic fibres, and is more robust for travelling. The dress is only lightly lined, and the style more suited to a casual reception.
The only issue was that the bride's hips are quite narrow and her torso short - this meant that the bodice seam was falling underneath her hip-line and the bottom half of the dress looked like a sack. To rectify this I raised the skirt of the dress at the bottom of the bodice, bringing the line up and adding in a stronger curve to the horizontal seam. This meant the gathered section of the skirt flared at the hips, and the seam created a visual illusion of curves.

 

Connie xo

 

Only one dress for you

Only one dress for you

This bride visited the store three times before finally deciding to purchase a dress from me. She also visited a bunch of boutiques in Sydney and sent me a text on her trip home after yet another unsuccessful day dress shopping.

I invited her back for another consultation, but told her I only had one dress that I was willing to sell her!
The dress in question is beautiful - a heavy laced Gemy Maalouf with a structural peplum skirt and v neckline.
I absolutely loved the dress on this bride - the neckline complimented her larger bust and the peplum gave her hips and defined her waist. Both design details worked together to balance a larger top half of an inverted triangle body shape.
This dress style wasn’t what the bride was expecting to purchase, but it quickly became clear that it was still the perfect dress for HER.
We took these photos at her final fitting - she looks absolutely fabulous in it!

 

Connie xo

 

Design changes Martina Liana

Design changes Martina Liana

Hi New Brides.

I've written before about how Martina Liana designers are happy to incorporate changes to their designs if you provide reliable measurements and drawings of your desired changes. I find it an easy process, because I can take measurements and photographs, and just a few days later I get an email confirming the changes or asking for further clarification.
Martina Liana are very accommodating with the required changes, additional charges apply  
 
Connie xo
 

Proposals

Proposals

Hi Brides,

Just a little reminder as the holiday period brings us an influx of proposals and excited new brides-to-be...
I will not be able to take appointments with brides whose weddings are further than 12 months in advance. There are many reasons for this, that I have detailed at length in previous posts, but ultimately it is to protect YOU and your money.
I want you to have the best possible wedding day, and buying your dress too far in advance is a recipe for disaster. I see time and again girls who don't fit their dress, feel their dress is outdated, or have bought a dress not suited to their eventual reception venue. Life happens, ladies! And because of the way I operate, 9-12 months is PLENTY of time for special orders and extensive alterations...and most dresses only need to be ordered 6-7 months in advance!
Save yourself the heartache and give me a call a little closer to the date!
Connie xo
 

Last Trunk Show for 2018

Last Trunk Show for 2018

Well that’s a wrap on the last Trunk Show for 2018! It was an extremely successful weekend and it was an honour to get to share it with you all. Thank you for trying on so many dresses and going out of your comfort zone with design choice - it has been immensely helpful for me to see the designs on so many body shapes, and I am thrilled to say many of you ended up purchasing dresses that you would never have otherwise tried on! Congratulations!

It was really lovely having the design team there. They were engaging and knowledgeable and everyone benefited. At the end of the day, they said they were amazed at how far above and beyond I go for my clients - bending the company rules as far as I can to ensure my brides get what they need, when they need it, and the clear fact that I just cannot bring myself to sell a dress to a bride unless it is going to be perfect. A great example of this is one bride who was just 1” too long in the torso for the two dresses she loved. The designer made a few suggestions for how we could hide this fitting issue, but I wanted the dress to look the way it SHOULD look, rather than looking ‘fixed’. I’ve asked the bride to call me back in a few weeks, and if the dress makes the final product list I will ask them to make an adjustment to the pattern.
The trunk show coordinator said that they always knew my brides were special to me, because when I call about their dresses I speak of my brides like they are my friends or daughters. But they are genuinely amazed at just how much time and effort I go to with my personal consults and fittings, and they have said that Wollongong must be very lucky to have such a dedicated bridal boutique. It’s made me feel really lucky that someone has noticed all that I try to achieve!
Connie
 

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