Accapella Archive - Bridal Sample Sale – A Rare Opportunity

Hi my brides-to-be,

I’m going to be completely honest with you — this sale hasn’t taken off the way I expected… and with a brand-new collection from Essense of Australia and Martina Liana arriving at the end of the month (which I’m very excited about!), I now need to move some of my current gowns quickly to make room in the boutique.

So I’m opening this up properly.

If you’re a fan of Martina Liana or Essense of Australia, this is genuinely one of the best opportunities you’ll have to secure a designer gown at a reduced price.

What’s Included in the Sale?

• All sample gowns currently in-store (Essense of Australia, Martina Liana & All Who Wander + a couple more)
• Dresses that are NOT discontinued (many are still current styles!)
• A mix of sizes, styles, and silhouettes

The Offer

If the sample fits you (or is close enough to alter), you can take advantage of:

• 20–70% off selected gowns
• Immediate purchase — no waiting for orders
• High-quality designer dresses at a fraction of the price

This is your chance to say yes to a dress you may have:

• Tried on and loved
• Seen online or in-store
• Put aside because it was slightly over budget

Why This Matters

As a small boutique, I don’t have the luxury of holding onto excess stock — especially with new gowns arriving. Every dress that sells now allows me to bring in fresh designs for future brides.

But for you? It means access to gowns that are:

• Already here
• Already beautiful
• And now… more accessible

A Little Insider Advice

As a seamstress, I’ll always say this — don’t be scared of a sample if it’s close to your size. A well-structured gown can often be altered beautifully, and you could walk away with something far beyond your original budget.

How it Works:

All sample dresses will need to be bought in full, and you have the option to take them home if you'd like, or pass on to Connie for alterations!

Dresses that haven't sold will be reduced EVEN MORE on May 23rd. 1pm-5pm, we will be opening the store with no appointments to hopefully clear out the rest of our sale stock. We will make some temporary dressing rooms and have a few brides in at once to look and try on! If you want to get a sale dress, we recommend booking an appointment before then! 

Final Thought

If you’ve been putting off dress shopping… this is your moment.

Because once these gowns are gone — they’re gone. And the next bride who walks in might take your dress home.